economics times headlines
If you're the owner of a small business, the thought of creating a company newsletter or ezine can be a little scary. If you have little or no graphics design experience you may not know what to do to create a professional looking ezine or newsletter, and not one that screams, "I DID THIS ALL BY MYSELF!"
One way around this it to hire someone to create the newsletter for you. But not every small business owner has the funds for this. Still, a company newsletter is one of the best marketing tools you can create for your business. So try the following tips and develop a professional looking newsletter you'll be proud of:
1. Pick one font for headlines and subheads, another for text. A good combination is a bold sans serif headline font (like Futura ExtraBold Condensed or Helvetica Heavy or a modern-looking font like Meta, Moderna, or Officina San Serif) paired with a simple serif font (Times, Garamond or Garamond Condensed, Galliard, etc.) for text. Use a smaller italicized version of text font for photo captions.
2. ALL text should be the same size (12 point usually, or sometimes 10 or 11 point, depending on the font); use uniform sizes for heads and subheads--larger headlines for more important articles. Most page layout and word processing programs let you set up style sheets. Set up a style for text, headlines, subheads, captions, etc. This is a very easy way to lay out the newsletter, making sure all fonts and sizes are uniform.
3. Flush left/ragged right text looks best. Justified columns can leave weird looking spaces between words, and centered headlines, text, and ads tend to give the newsletter an amateur appearance.
4. Look at some newsletters. Find a design you really like; set your newsletter up the same way - same number of columns, same size margins, and same size sidebars on each page. Don't try to make each page have its own design. Pages should have a uniform look.
Follow these tips to create a short, simple newsletter at first. Over time, you can develop additional topics and columns for your newsletter. First, just learn the basics of creating a professional looking publication that can be used to help create a closer, ongoing relationship with your customers and clients.
For more business tips and information, visit The Lieurance Group at http://www.lieurancegroup.com and sign up for the mailing list to receive Unite to Write, an ebook of articles to use on your own website, blog, and ezines. For helpful articles about writing visit http://www.workingwriterscoach.com and sign up for The Morning Nudge, a few words of motivation and inspiration to help you get a little writing done each day.
Suzanne Lieurance is a fulltime freelance writer, children's author, and writing coach. She is the founder of the Lieurance Group, a co-op for freelance writers, graphics designers, and other small business professionals.
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McCain: "economy is strong" -- you think he has Alzheimer's?
the day the stock market nosedives almost as much as 9-11, huge banks are filing chapter 11 right and left, and mccain stands up and says the economy is 'strong'?!! i heard on the news last night he has said the economy is strong over 20 times just this year. Granted by his own admittance he is not good at economics but if you aren't good at something the safe thing to do is rattle off headlines, not say the exact opposite of the obvious. What could make him say something like this other than some kind of age-related mental thing?
Yes, the principles and fundamentals of our capitalistic society are strong! Checks and balances are normal. Bad decisions by corporate greed is sad but normal (been going on since the days of Rome). Unethical and unstable banks failing is normal (been going on for centuries).
However, to blame it all on Bush or to compare this to the S&L crisis of the 80's is economically immature and shows a great lack of business knowledge. I know Obama trys real hard and he wants to be a big boy at the presidential table but his inexperience is showing greatly. He can only get by so long on good looks and eloquent speeches.
Marlee Matlin Headlines Panel Discussion on People with Disabilities in Times of Economic Crisis
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